Research On The Influence Of Different Strategies Of Electronic Business Platform On Consumers' Purchase Behavior

With the rapid development of China's economy in recent years, the number of consumers using e-commerce grew rapidly, and now e-commerce environment is increasingly mature. But in the future e-business platform need to continue to adjust their development strategies to adapt to changes in consumer demand. In view of this, this paper builds a virtual e-commerce market based on Agent-based modeling method, simulates the influence of different strategies on consumer choice in different economic environment, and puts forward the future development of the electricity provider platform Suggest.This paper first discusses the ecosystem of e-commerce market,reviews the literature and uses the relevant theories to analyze the various subjects of e-commerce market, and analyzes the interaction and behavior rules of each subject. Secondly, the market structure of the e-commerce market is further explored, and the model of the virtual e-commerce market is proposed and simplified by reference to the relevant literature and model.The proposed simplified e-commerce market model is programed by Netlogo simulation platform in the computer environment; Finally,run the experiment, through the proposed scene variables parameterized,observed in different scenarios, the virtual e-commerce market, consumers Agent's behavior, and get the macroscopic results of the system, analyze the experimental data, obtain the relevant research conclusions, and provide reference for the strategic adjustment of the future commercial platform..Based on the analysis of the experimental results, this paper draws the following conclusions: From the perspective of the overall development of e-comnmerce market, the cost-leading strategy with the good economic environment can make the overall development of e-commerce market to achieve the best results. From the point of view of the market share of each business platform, the cost leading strategy and the favorable economic environment can promote the coordinated development of the various business platform in the market, which can protect the good competition environment in the e-commerce market. From the perspective of consumer research, cost leadership strategy and a good economic environment, can increase the e-commerce market competition, so that consumers in the market transfer is relatively high, maintaining the market activity. In turn,also promote the business platform to continuously improve their own services, in order to obtain better market share, and promote the healthy development of e-commerce market.