A Research Of How Fund Raisers Characteristics And Project Characteristics Effect On The Financing Objective In Crowdfunding

With the popularity of Internet applications,based on the Internet channel of financing and product releases,the crowdfunding around the world gets fast development in recent years.Due to the different of fund raisers and projects,some projects just reached the objective,but some projects can raise objective several times or even more than ten times?People pay attention to what influence the project reached its financing objectives,and how to effectively improve financing amount.In this study,on the basis of research achievements at home and abroad,and fund raisers and project as the object,through the acquisition of domestic well-known crowdfunding website data,from the perspective of fund raisers characteristic and project characteristic,we did quantitative research on the influencing factors of the project financing objective.Through multiple linear regression analysis of data,the study found that:(1)For fund raisers characteristic:the number of successful projects has significant positive effect on raising completion rate.Categories of projects have a significant impact on raising completion rate,among the arts category has a higher raising completion rate.(2)For project characteristic:the number of support,the number of concern,the number of comments has significant positive impact on raising completion rate.However financing target has significant negative effects on raising completion rate.(3)Through the regression equation,the factors Influence degree sorting from big to small,respectively:the number of successful projects,financing target the number of support,the number of concern,the number of comments.In addition,for categories,influence degree sorting from big to small,respectively:art,science and technology,store,entertainment,agriculture,publishing.(4)In the aspect of theory,compared with foreign research,we found that the influence factors at home and abroad are not exactly the same.Foreign scholars found factors such as the number of successful projects,the number of ivestment action,video,the number of shared,the competition has obvious effect on the completion rate,but we found that the above factors has no significant impact.(5)In the aspect of practice,fund raisers can choose art category in order to achieve higher completion rate.As successful projects they did became more and more,the next project may gain higher completion rate yet.At the same time,a lower target of funding can improve completion rate of project financing.On the other hand,above factors can help investors make a better decision.