Research On Strategic Risk Management Of PENAVICOTJ In Electronic Business

In Tianjin, shipping agency industry has been developed more than 60 years.Facing the current market-oriented perfect competition, as a traditional port service industry, shipping agency industry has entered a new period of strategic transformation.The "Internet +" Plan was mentioned first time by Premier Li Keqiang in the government working report in 2015. The Internet is penetrating into traditional industries, the traditional industries are converging with the Internet. When the shipping agency enterprises make strategic adjustment for development, they choose the Internet to be the innovation platform, and the Electronic Business Strategy is becoming a new trend.PENAVICOTJ is a shipping agency company which developed the electronic business first in TIANJIN port. The thesis has an analysis on strategic risk management of PENAVICOTJ in electronic business. Firstly, basing on comprehensive risk management theory, the thesis builds a framework of strategic risk management to provide a route for strategic risk identification. According to the implementation situation of PENAVICOTJ electronic business strategy,the thesis scans the environment of society, industry and Intra-Organization, and selects a representative activity ,analyzes its process and identifies several key risk factors. On the basis of this analysis, the thesis builds strategic risk warning mechanism to reduce the probability of strategic risk, and puts forward the targeted response method to reduce the loss and influence.The thesis devotes to provide theoretical guidance for PENAVICOTJ electronic business strategy, and hopes to inspire shipping agency of the same type.