Research On Business Model Innovation Of China's New Energy Vehicle Industry

In the context of the oil energy crisis and serious environmental pollution,the energy supply and demand has grown dramatically uneven,which draw great attention from the governments.The pollution control and the new energy automotive industry's development have become the automotive industry's major emission reduction methods.Chinese government highlighted the industry and added it into the strategic plan for the nation,and promised to promote it in the near future.In the last two years,enormous domestic and foreign auto companies have taken producing the new energy vehicles as their priority,and developed a brand new energy vehicle development strategy.Investments were put in the new energy vehicles and some other related business,and development of new business model has been fully explored.Sustainable development can only be achieved by the combination of both emerging technologies and business models.In addition,the traditional car industry can not set a good example the new energy vehicles as its business chain,with a traditional structure and ways of running,is completely different from the strategic emerging industries.Addressing the problem by innovation seems like the only way.However,the existing discussion on the development of new energy automotive industry focused mainly on technology research and development and innovation rather than throughout discussion of the business models.Besides,the lack of more systematic research made the discussion over the new energy automotive industry,business model transformation and innovation process meaningless.Therefore,this summarized the domestic and foreign literatures in the first chapter,and clarified the research ideas.Secondly,this paper analyzed the classification and existing problems of business models based on the following three financial procedures of energy supply,Vehicle research and development production,vehicle sales leasing and charging facilities,and concluded its characteristics and innovative paths.Then the writer quoted several representative innovations done by certain domestic and foreign enterprises to help analyzing the business model innovation.At the very last,there are four practical approaches to prompt the innovation of new energy vehicle development:(1)to state the aim and the purpose clearly(2)to maximize the value creating ability(3)to optimize the value of the network structure(4)to expand the way of value accessing.