Research On The Marketing Strategy Of Feiniu.com's Cross-border Program Feiniu Global

From the beginning of 2014, the word 'cross-border' flow all over the land of China. While the Internet plus wind, the import and export trade once again be put on the top of the mountains, and cross-border -- a new way of trading, more and more attracted by society. Only those who are engaged in import and export trade knows, cross-border is not only an innovation of trade patterns, but also an innovative logistics and marketing mode.13 years' ranked China foreign retail industry the first in 8 area RT-mart began to build up a e-business platform feiniu.com from 2013, and from 2014 began to expect from cross-border event would attract more resources and attention, in order to become a a real business platform in the eyes of consumers.Feiniu.com under as the largest domestic foreign retail RT-mart directly share the supplier and supply chain, business sense and on the understanding of customer requirements which are more competitive to the other e-business platform.Feiniu.com also has all the e-business platform's dreaming of resources and all physical channels' dreaming of e-business platform. Such a good resource and platform, RT-mart and feiniu.com how will they combine their management?This paper introduces the cross-border business sector - g.feiniu.com-- RT mart's global purchase event (hereinafter referred to as the “feiniu global”)strategy and implementation process in the promotion of the market stragety of online to offline and it's analysis and research from the feiniu global,gets the profound influence on the development of enterprise operation and marketing strategy not only on cross-border event and also on feiniu.com.