Report Of O2O Business Plan On Oriental White Dumplings

2016, will be the food and beverage business, double outlet, 2016 food and beverage industry into the 3 trillion era, the mobile Internet business blowout status, the Internet will be deep into the public life. Through a study of nearly 3 years of MBA and nearly 10 years of experience in catering, students will learn management theory and the present in the thinking of the Internet, and years of experience in the restaurant business fully combined together, writing this thesis, both for my work MBA learning painting satisfactory conclusion, at the same time the paper will lead me to catering O2 O industry road of entrepreneurship.In this paper, the research background and significance of the project are discussed in detail, in the analysis of the external environment and its own environment and the basis of the development of the project construction and market operation of the program. In the market operation plan, especially in the marketing channel, promotion strategy and service strategy to take full advantage of the O2 O business model. The business plan using the pest and SWOT analysis method to the enterprise of the macro environment and the enterprise’s own strengths, weaknesses, opportunities and threats are summarized and analyzed, obtained the advantages far outweigh the disadvantages, and the external environment is very favorable. At the same time, it analyzes the risk factors of the project and the countermeasures to be taken. Do a full analysis of Oriental White dumplings O2 O basic operation situation and the company’s overall development ideas, and stage of development goals. The use of STP marketing analysis, the project quality, brand and services to the positioning, the development of a reasonable marketing strategy.