Study On The Model Derivation Of Internet+Catering

Internet new technology and new thinking on the information dissemination and product marketing model of the deep transformation,is a step by step to subvert the previous cognitive habits,which is no one can avoid the social dynamics."Internet +" represents a new economic form,that is,give full play to the optimization and integration of the Internet in the distribution of production factors,the Internet's innovative achievements in the depth of integration in the economic and social fields,enhance the real economy innovation and productivity,and forming a broader form of economic development based on the Internet as infrastructure and implementing tools.Internet mobile terminal because of its huge market potential and tech mining,becomes the supporting of the marketing model of all walks of life.Of course,the catering industry is no exception.Catering industry from the beginning to meet the satiety to now show a variety of patterns and connotations,and gradually derived from the Internet+Catering model for people to provide a more complete,more convenient,more personalized diet experience.This paper takes the dual form of research report and proposal,through the catering industry marketing model's case analysis and environmental exploration under the Internet economy and large data age,and combined with the development and experience of Internet+catering at home and abroad.Then,we can sum up a more systematic research report on the model derivation of internet+catering,and create innovative Internet catering program,with a view to contribute strength for the development of "Internet +catering" model in the future.