Research On Marketing Strategy Of Passenger Service For A Airlines

Rapid development in recent years,China's service industry,also has a very large proportion in the national economy,but compared to western developed count ries,our country's level of servi ce marketing development is slow,there are still many disadvantages.The rapid development of service indust ry,to a higher level of service marketing,therefore,it is particularly important to how to improve the level of service marketing.Aviation industry as a service industry,is faci ng fierce competition,compared to highway,railway and other transportation way,more varied and complex,the indust ry's market development is rest ricted by a lot.Within,domestic ai rli nes have sprung up everywhere,the competition is fierce.At out side,compared wit h foreign ai rli nes,China's civil aviation management and service level there is still a big gap,the pressure for aviation industry in our country.Passenger transport as an important part of ai r transportation indust ry,faced with low customer satisfaction,loyalty is low,low level of corporate profits.If you want to change the passi ve situation,improve the level of service marketing is especially important.Also for the indust ry development of our count ry and plent y of servi ces market ing theory has great significance in our country.This paper studies A airlines operating condi tions and the analysis of existi ng problems and the research,based on the related theory of service marketing,combined with domestic and foreign advanced operation pract ice,the research design is applicable to A navigation service marketing strategy,so strengthen the competit iveness of A navigation market over the same period,improve A dynami c navi gation competition.At the same time al so hope that,in theory,improve the service level of China's ci vil aviation enterprises,enhance the competitiveness of China's civil aviation enterprises.