| With the development of socio-economic,The importance of enterprise unique core competitiveness is developing along with the market differentiation in more apparent.Some enterprises through the short-term benefit themselves to rapidly improve the market share.It’s difficult to alternate competition environment to survive in today’s long-term products.So,diversified enterprise development path planning competition,is an enterprise market oriented multi-dimensional change and can maintain the long-term survival and continuous development road.First,This paper briefly analyzes the development strategy of Chinese and foreign enterprises.Subsequently,based on SWOT and QSPM and other analytical methods used on Enterprise core competence full scientific investigation and analysis and business development,and further the scientific detail of diversified business strategy analysis.Finally,based on the GENZON group,for example,empirical studies of the diversified businesses,and put forward some suggestions for the Group’s business development.This study main contents include: introduction,theories,the Group’s external environment analysis,the Group’s internal environment analysis,the Group’s diversification strategy choice,the Group’s diversification strategy implementation in the Centre of the six-part.On this basis,for other enterprises in implementing diversification strategies,proposed policy recommendations that will help improve many enterprises in China’s success in implementing diversification strategy. |
