Study On Diversification Strategies For Ningbo DSJ Group

Diversification strategy is an important strategic choice in the process of enterprise development. It has an important role to the growth of enterprise, but it also brings management risk to the enterprise operation, must be chosen carefully. Right business strategy carried by enterprise creating a lasting long-term competitive advantage is the important factor to success or failure of the enterprise.First of all, paper expatiates on diversification strategy related theory comprehensively, including the meaning and type of diversification strategy, the diversification situation of study both at home and abroad; the motives and patterns of diversification operation and the factors that affect diversification strategy.Through the diversification operation status quo. advantages and disadvantages analysis of Ningbo DSJ group, paper finds some operation problems of Group.Through SWOT analysis method, a comprehensive analysis for the business external environment and internal strengths. advantages and disadvantages appeared in paper, it points out that only with implementing right diversified business strategy. building core-competitiveness. fostering new economic growth point, DSJ group can gain further development and growth. It also makes a comprehensive evaluation to DSJ group's current diversification operation attractive and enterprise competitiveness, proposes DSJ Group should based en consolidating construction and real estate. vigorously develop construction materials. non related commercial trade and tourist hotel. accelerates developing auto parts, furniture manufacturing, property management and so on diversified business strategy. It also proposes DSJ Group's diversified objectives and specific measures:improve capital operation and financial management Level; advance industrial restructuring and cultivate core competitiveness:establish modern enterprise system and optimize organizational structure; construct Learning Organization and implement talents strategies; accelerate science innovation and raise technical level; build DSJ brand and enhance corporate image in order to provide powerful support for diversified operation.Based on business practice, the paper has a strong practicalness and it has practical guiding sense to the long-term development of DSJ group. Meanwhile, it would be a important example to formulate and implement of other enterprise diversified business strategy.