The Research On Huaou Group's Diversified Development Strategies

With the continuous development of reform and opening and perfection of socialist market economy of our country, outer circumstance of the enterprises has changed profoundly. The economics become global faster and faster, the international competition becomes increasingly crucial and the market environment has changed into diversified consumer market. The key factor to decide success or failure is whether an enterprise can form continual superiority in competition by complementing correct strategies. Diversified development strategies, one of the most important strategic decision making during the corporation's growth, must be made with prudence, since, though meaningful to the growth of the corporation, it also brings risks of operation and management.At first, the paper gives a full-scale view of related theory of diversified strategies, analyzed the arrangement of the strategies, the classification and measurement of the diversified strategies, the motivations and modes of the diversification, the main form of economic benefits and good or bad domino effects, and how to implement the diversified development strategies, including the choosing, starting and the conformity after that.By looking back on the course of Huaou Group, integrating with the current situation of diversification, the paper analyzes the inner and outer circumstances and finds the existed problems of Huaou Group's diversified management. It is Huaou Group's realistic tasks confronted with to adjust diversified strategies, scientifically establish the development orientation, evade the risks, put forward specific measures promoting the diversified management, and explore suitable way for Huaou Group's continuous and expeditious development.The paper uses the method of SWOT to generally analyze the chances and risks of outer circumstance and advantages and disadvantages of inner...