Research On Marketing Strategy Optimization Of Health Products Direct Model For Baby Care

With the influence and development of reform and opening up,and the people of the health awareness and the quality of life for the health care industry has become indispensable in today's society with the development of industry,the opportunities and challenging.It is not only directly related to the development of society,the relationship between people living in all aspects,but also it is closely linked with all walks of life health care products,enterprise long-term stable development.Since BabyCare is entering the China market in a short time,the main sales channel is through word-of-mouth to set up the sales network and market the brand.Up to now,BabyCare's market awareness is not high.In the meantime,the product market segmentation is not perfect,the price positioning needs to be adjusted and other reasons.Health care products market has its own talent shows itself.The competitive advantage in the market,rooted in the market to create a vigorous,efficient and orderly marketing strategy is the key pointThis paper is divided into six parts.Firstly,the analysis of the health care industry and development opportunities from the health care industry PEST,using the 4Ps theory analysis strategy optimization under direct mode.The second part is about the status quo of BabyCare health products and combining with the case inspiration.The third part is about the market investigation and diagnosis of BabyCare health care products company.The product,pricing,channels,marketing,service and brand promotion optimization strategy the fourth part BabyCare health products marketing mode;marketing strategy implementation and guarantee the fifth part BabyCare health care products sales model.The sixth part is about the conclusions and research prospects.This article uses the method of case analysis,data analysis and survey analysis,from the product,price,services,channels,marketing and other aspects of BabyCare health products marketing problems.Therefore this paper is helpful to improve the strength of the products BAOYING marketing strategy,pricing strategy,channel optimization strategy,marketing strategy,service optimization strategy,brand promotion strategy.The effective path to direct model of marketing strategy system optimization,making BabyCare in the increasingly competitive economic environment,increase profits and enhance the competitiveness of enterprises,realize the BabyCare profit maximization,to provide some practical reference significance on the development of health care products company.