Marketing Strategy Of Old People Health Care Products In China

With the rapid development of China’s market economy and the improvement of standards of consumption of urban and rural residents, China’s health care products industry has a very broad space for development, especially in the elderly health care products industry which is the sunrise industry of great potential. But many elderly health care products companies of our country have some issues, such as business concept and marketing strategy. Therefore, this study has some practical significance for the development of China’s elderly care industry.This paper takes the "marketing strategy of china’s elderly industry" as the experimental object. At first, it states the related concepts of health care products, features, functions, and types systematically. And it introduces the market situation and the development trend of the future of the domestic and foreign health care products on this basis. At the same time it summarizes the reviewed literature on the marketing and management of health care products at home and abroad as detailed as possible. Through this summary, I learned that the theory study specifically for elderly health care products marketing at home and abroad is still very weak; Secondly, the needs and consumer consciousness of different customer will have a greater impact on consumer behavior.It discusses the key consumer factors including population, health, economy, culture, psychology, family, cognition and so on at length in this paper by a comprehensive study of the demand characteristics of the market care industry environment of the elderly. Besides, it analyses the strengths, weaknesses, opportunities and threats which the industry faces in nowadays. Then, this paper resolves deeply the common traditional marketing models and channels of elderly health care products companies in China, including specific depth analysis and comprehensive evaluation, which reflect the defects and inadequacies of the marketing model of our elderly health care products companies. And it points out that the industry existing the lag of the relevant industry standards and policies and regulations, lack of supervision and other macro-level issues. Finally, with the use of the combination of theory and practice of research methods, listing some elements of the success of health care products companies, on this basis, proposing the new model of marketing management available for elderly health care products companies in China. I hope the research for this article can promote the healthy and sustainable development of the country’s aging health products market, and causing the management and supervision of the illegal operations in the state of the industry enterprise. In addition, the health care products which were mentioned in this article is mainly to the health food.