Research On The Marketing Strategy Of Yedao Health Products In Rural Areas

There are 600 million city population not only Chinese,and 800 million of the rural population,how to open up broad prospects for the health care market,especially the rural market marketing,has become the problems of the current theoretical circles and enterprises need to solve as soon as possible.The richest man in the world's richest man Bill Gates and Chinese Ma are optimistic about the future prospects of the health industry,Gates believes that the next more than they may be the richest man in the world from the health industry;and Ma and Gates holds a similar view,development is very optimistic about the future of ten years in the health industry China.Hainan Yedao group is a company with a long history in the production and sales of well-known health,an island,coconut wine Haiwang mainly large state-owned listed companies.In order to further expand the product line of large health industry,decided to enter the health care products market segments,in order to avoid fierce competition in the city market,looking for blue ocean market,decided to enter the rural market.The main purpose of this paper is to study the health care products,how to better implement the target market marketing strategy.In this paper,the characteristics of the market of health care products,rural health care products market has been analyzed and described in this paper.The design scheme of Hainan Yedao health care products first Aobo general description for the rural market marketing strategy;and to design a set of products,price,channel and promotion 4P marketing strategy combination scheme according to the development trend of Yedao group company's own advantages and rural health care products market.Program starting from the Zhuji Zhejiang market pilot,explore the experience and mode,and ultimately to achieve the penetration and occupation of the national market.