Lu Jiana Suits Advanced Custom Operation System And Brand Improvement Strategy Research

With the improvement of people's living standards,personalized consumption has become an increasingly popular way of consumption.Nogara is the domestic textile and garment enterprises earlier into the suit advanced custom industry brand.Facing the market environment and consumer demand for the ever-changing,Nogara brand existing operating system needs to improve and innovate.Nogara brand combination of enterprise industry chain resources,developed in line with their own development of the improvement strategy.In this paper,Nogara suits advanced customization system and brand improvement strategy as the research topic,systematically elaborated Nogara production and processing capacity,design and development level,marketing promotion methods and customer service management.On the basis of summarizing the current operating system,through the analysis,to find out the favorable conditions and adverse factors affecting the development of the brand.In the brand positioning,after a detailed market research,to understand the road in the customer base in the cognitive situation,a clear positioning,innovative business model,to create Nogara fabric clothing integration characteristics;in the marketing channel,with the popular market Internet + concept,the traditional marketing channels with the Internet,the establishment of online and offline interactive new marketing model;in the design and operation of the team training,the use of international brand resources,through the integration of high-quality resources to become Nogara Brand development of the new opportunities.Innovative business model,to enhance the level of design and development and enterprise quality industry chain resources combined with the operation of the new system,will become the Nogara brand development of the core advantages for the Nogara brand in the domestic brands to occupy a leading position to lay a good foundation,For the domestic advanced customization industry to internationalization opened a new chapter.