Ruyi Home Textile Brand Strategy Research Based On The US Marketing Environment

Accompanied by more and more fierce competition of the textile industry environment,Shandong Ruyi make the international marketing strategy for its cherry home textile at a higher level to launch a home textile international brand strategic upgrade layout.Studying how to realize the brand strategy upgrade on The Cherry home textile has become an important subject.American home textile market is one of the world's most important home textile market,and it is one of the important breakthrough target market of Shandong Ruyi.In this paper,we make the American home textile market as the platform,with cherry home textile brand as the carrier,using inductive summary,analysis,comprehensive,comparative methods such as analogy,investigation and study and experience.We made a analysis and evaluation of cherry home textile brand strategy implementation performance,we made a analysis and research to the United States market marketing environment factors that affects the upgrading of the brand strategy,We are screening for the cherry home textile brands in the United States market environment flaw and the insufficiency of the filter,the theoretical research of the brand defects and negative effects on the relationship between the market competitiveness,and based on this,we give the countermeasures and measures to upgrade the brand strategy,the target market is obtained on the upgrade of the brand strategy of regularity and the fundamental way of generality,we completed this topic on logical,systematic and innovative research.