Clothing Market Environment Analysis And Shandong Ruyi Marketing Strategy Optimization

Shandong Ruyi has the world's best intelligent production line and advanced ERP management system,and is making the transition from the best to the right.In the future,Shandong Ruyi will be based on the technology of textile,full build in fashion design,for leading,taking market demand as the center,supported by Internet +category billions of fashion industry group.Therefore,it is very important for Shandong Ruyi to study the demand,development trend and the marketing strategy of Shandong Ruyi.Based on the clothing market demand and development trend,under the condition of the understanding of competitors,and use three market environment,SWOT,PEST,FIVE MODEL analysis method,in Shandong Ruyi market external environment,industry environment and internal environment fully research and analysis,thus according to current situation of Shandong Ruyi clothing market marketing,the optimizing adjustment of Shandong Ruyi clothing market marketing strategy advice,this is Shandong Ruyi development needs,also is the need of Shandong Ruyi expand clothing market share.