Research On The Influence Factors Of International Tourist City Image Perception Gap In Xi'an

With the enhanced competition between tourism city,the construction of international tourism city gradually became a new way to seek development and breakthrough,with the trend,many tourism city gradually spring out many questions in the process of the construction of international tourism city,especially the in the contradiction between the projected image and perceived image from tourists.Therefore,evaluate the tourism destination image from the angle of tourists,and find the gap between projected image and perceived image from tourists timely,then explore the influence factors of the the appearance of the gap is become the key elements for various tourism destination to become more complete in the construction of tourism city's image and seek a new breakthroughs of the development.At first,This paper teases the connotation systematically about the international tourism city,tourism destination image and tourism destination ilmage perception gap,then summarized and appraise the related research results and theory,lay the foundation for the research of the gap question preliminarily;Secondly,this paper analysis current research situation of the construction of the tourism destination image,and reach the projected image by systemic analysis,and using the method of fuzzy mathematics to assess the tourists perceived image,based on this,the research contrust the projected image and the perception image scientifically,and discovered that the two have a certain degree of gap;Then,this paper summarizes the influence factors of tourism destination image perception gap by means of the systematic analysis of document,and screen out the influence factors of international tourist city image perception gap in Xi'an by the method of documents analysis and factor analysis;Finally,this paper using the method of interpretive structure model,established the model of the influence factors of international tourist city image perception gap in Xi'an,and then put forward the countermeasure and suggestion of amendment international tourist city image perception gap in Xi'an through the analysis of model results.