Research On The Marketing Strategy For Tianding Chemicals Co.,LTD

After nearly 40 years of development,the fertilizer industry in China is facing the actuality of overall supply capacity and extremely cruel market competition,and the state policy for fertilizer industry also have great changes.At the background of increasing pressure for reform of supply side pressure,how can survive in the fierce market competition,is the key developing strategy of fertilizer enterprises.Enterprises must carry on the market segmentation,pinpoint the target market,find their own locations,using their own advantages and overcome the disadvantage,distribute the resources reasonably,and realize the sustainable development of the company.Firstly,this article focus on Qinhuangdao Tianding Chemical Co.,LTD.(hereinafter referred to as the Tianding company),analyze the macro environment of compound fertilizer,domestic chemical fertilizer industry and abroad environment,industry competition environment,currently opportunities and threats,the advantages and disadvantages,and pointed out the existing problems of fertilizers marketing for Tianding company.Secondly,STP model is used to segment the compound fertilizer market where Tianding company is located for,and to capture the target market of Tianding company,complete the Tianding company 's positioning and its product positioning,formulated the composite marketing strategy of Tianding company,and which are in-depth described from the product strategy,price strategy,channel strategy,promotion strategy and service strategy,respectively.Finally,as for the STP strategy and marketing strategy of Tianding company,strategic safeguard measures are put forward from the aspects of management,talent,resources and capital,and introduce the mechanism of rewards and punishments,the mechansim against fakes and the mechanism of preventing commodities fleeing,to guarantee the Tianding company strategy could be carried out.