| China is a great agricultural nation and the great fertilizer producing, utilizing as well as importing country. The requirement for chemical fertilizer is increasing year by year. By the fertilizer lines' expansion of national and foreign companies' entrying, the fertilizer market appears the phenomenon of total excess supply and out-of-balance structure.Yangling HengTai green Hi-Tech joint-stock company is a Hi-Tech company specialized in the manufacturing of compound fertilizer. The great increase of the line and great need of market provides a good developing opportunity. But with the completer's growing stronger and the WTO relative items' carrying out after our country joined the WTO, the company meets venture and threaten. In the keen competition, how to define the expanding direction and how to train the core competing ability so as to take the first pace in the competing line, this becomes the important and urgent-solve problem of the company.This text found the competing superior in products' developing , marketing and brand of this company by analyzing current situation, the inside and outside environment. This text also discovered the great opportunity and menaces the company confronted by the SWOT analysis. The text made the type of main-carriedbusiness midterm developing strategy and the specific tactics for Yangling HengTai green Hi-Tech joint-stock company according to several essential factors such as sources, environment, competing superiority, opportunity, menace and so on. |
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