Research On Trade Fair Developing Mode In Internet Era

Along with the Internet plus development is the country development strategy,almost all the industries are working on merging with it to access late the industries development.It's the right time that the exhibition industry develops itself with Internet together.It's to develop a new business mode which is more competitive in the exhibition industry.The thesis applies the case study on the Smart Canton Fair Internet plus development strategy and action plans.The author studies related literature about exhibition,internet plus,trade exhibition and Canton Fair and introduce the basic concepts of them.The author also study the trade fair development mode in Internet era.The current information technology application status is reviewed as well.The overview of Canton Fair is summarized from different aspects,including the turnover status,core exhibition evaluation index,domestic and aboard exhibition status,Canton Fair Internet development plans and the Smart Canton Fair plans etc.The thesis analyzes the exhibition future development trend in the Internet era.The author analyzes the exhibition environment with PEST tool and analyzes the customer competition environment with Porter Five Force tool.What's more,the author analyzes Canton Fair core competence and disadvantages with SWOT analysis.Finally,the thesis suggests that the Canton Fan have to improve the information technology application and implement the hybrid exhibition business mode with both online exhibition and offline exhibition.Meanwhile,Canton Fair needs to learn how to use the data they have on the Internet.It's important to do data analysis and start the resource integration.It's necessary to make the Smart Canton Fair action plans with them.Only by this way,Canton Fair can break through the limitation of time and space.Canton Fair can catch opportunities the market.So that,it's possible for Canton Fair to fight with the threats from other e-commerce platforms and form its own new core competence.At last,the thesis suggests Canton Fair to improve the core competence with Internet plus from four major aspects,such as build the online platform,use the big data application,form the B2 B e-commerce company and enhance the talents Internet technology and skills.It's the Internet plus era,and the exhibition industry has been affected a lot by it.Canton Fair needs to do future innovations on that.It's the future of exhibition industry.It's meaningful for Canton Fair to build its new core competence in the market.Finally,the thesis suggests that the Canton Fan have to improve the information technology application and implement the hybrid exhibition business mode with both online exhibition and offline exhibition.This thesis has the research on the development strategy and actions plan of Smart Canton Fair with Internet.The author hopes this provide reference to the exhibition industry in China as well.