Research On The Status Quo And Development Countermeasures Of Guangzhou Exhibition Tourism Destination

With the rapid development of economy and society,the exhibition industry has gradually emerged.The exhibition enjoys the reputation of “the gem of the tourism crown”and has been highly valued by many countries and regions.With the successful holding of internationally renowned exhibitions,such as the Beijing Olympic Games and the Shanghai World Expo,China's exhibition industry has entered a period of vigorous development.The exhibition industry is closely related to the tourism industry.The exhibition industry promotes the development of the tourism industry,and the tourism industry contributes to the success of the exhibition industry.The two are combined organically and complement each other.The exhibition tourism market has great potential.It is of great value to study the development strategies of exhibition tourism destinations.Guangzhou is a historical and cultural city in China.Since the Han Dynasty,it has become a world-renowned city for foreign trade and a political,economic and cultural center in South China.Since its development,Guangzhou has become China's southern gateway and is a key city in the Dawan District,the Pan-Pearl River Delta Economic Zone,and a hub city along the Belt and Road.The unique geographical location and profound historical and cultural heritage have created Guangzhou to become the largest distribution center for goods in South China.The Canton Fair came into being.The Canton Fair is honored as the "China's first exhibition," and it plays an indelible role in the development of socialism with Chinese characteristics.It has made important contributions to China's economic and social development.It has strengthened the communication and contact between China and the world.It has become the new business card of Guangzhou and enhanced the Guangzhou's popularity and reputation,has brought a booming development to the exhibition industry in Guangzhou.The Canton Fair is a typical benchmark for the development of China's exhibition industry and tourism industry.This article takes the Canton Fair as a research object and explores the development strategy of the exhibition tourism destination by taking the development status of the exhibition tourism destination of Guangzhou as the starting point.On the basis of collecting a large amount of literature,this article sorts out the concepts such as exhibitions,MICE tourism and tourism destinations,analysis and summary of the research status of MICE tourism destinations at home and abroad.Through on-the-spot investigations and empirical research methods,Summarize the conditions for Guangzhou to create an international MICE tourism destination,and SWOT analysis is used to analyze the status quo.Combining the problems encountered in the construction of tourism destinations.To analyze and summarize the ideas for the development of MICE tourism,put forward development strategies for MICE tourism destinations: strengthening regional economic development,improving the related policies and regulations for MICE tourism,rectifying the MICE tourism market,and accelerating the development of professionals.Optimize the overall quality of industry personnel,improve the level of MICE tourism services,improve infrastructure construction,tap special tourism resources,and promote the information development of MICE tourism destinations.It provides a way for Guangzhou to become an international exhibition tourism destination.