Study On The Optimization Of The Customer Marketing Strategy Of Shihezi Telecom Company

With the increasingly fierce competition in China's communications industry,hotel group customers on the operator's revenue and profit contribution gradually increased,how to effectively develop the hotel group customer market has become the focus of major operators.On the other hand,the progress of communication technology and the arrival of the Internet era,making the hotel group customers on the quality of communications products and information services to improve the higher requirements,therefore,how to meet the diverse needs of different hotel groups in a timely manner,how and Hotel group customers to maintain good relations of cooperation and improve the loyalty of hotel group customers,in the fierce competition in the telecommunications market to maintain a competitive advantage,which are Shihezi City Telecom in the hotel group customer marketing process is facing and urgent to be resolved One of the important issues.Therefore,Shihezi City Telecom is also very necessary and urgent need to develop a scientific and reasonable marketing strategy,which is on the company's success or failure of the big problem.It is in the context of the above,this paper to Shihezi City Telecom,for example,in the full understanding of the hotel group customer characteristics and marketing and other related theoretical knowledge on the basis of the first Shihezi City Telecom Group hotel customers marketing strategy and its market Marketing in-depth discussion and analysis to find out the problems in its marketing process.Then,using the SWOT analysis method to analyze the environment,advantages and disadvantages,opportunities and threats of customer marketing of Shihezi Telecom Company Hotel Group.Finally,using the theory of competitive advantage positioning theory and marketing combination theory,combined with the actual situation of Shihezi Telecom Company,we try to build the correct customer group marketing strategy optimization plan,including the breakthrough in the market segmentation in the high-end differentiation marketing,Hotel group customer relationship marketing system,to promote the hotel group customer experience marketing,the establishment of an effective hotel group old customers to maintain the strategy and build based on the hotel group to enhance customer awareness and loyalty as the focus of service marketing.Finally,some methods and suggestions to ensure the smooth implementation of the marketing optimization strategy are put forward,which will provide a more suitable marketing strategy for the development of the hotel group customers in Shihezi Telecom Company,combining with the management experience and the actual work of the advanced enterprises.In addition,the research of this paper has some reference for other enterprises' customer development strategy,which is beneficial to the enterprises to improve their own customer marketing strategy,and better promote the smooth development of customer development work.