Research On Hotel Industry Sales Strategy Changes During Digital Era

With the rapid development of the Internet in twenty-first Century, put forward the concept of Internet plus, now the penetration of information technology in all walks of life, and spread to the whole world so fast, the information society makes information and services to quickly transfer to the various countries of the world. The Internet exists in the form of barrier free, so the information in today's society can be understood and exchanged across the country, providing convenience for every user who uses the Internet.Internet, the use of personal mobile devices, so that information technology, including the hotel industry, the traditional management mode of all walks of life to bring a great impact. The rapid development of information technology for the operation of the hotel to create a new marketing model, and the user is no longer limited by the time and place. In depth analysis of the impact of information technology development on the current hotel marketing management, to promote the hotel information on the development of the hotel, especially for the marketing change has important practical significance.This paper, taking Shanghai Shimao Le Royal Meridien hotel as the research object, through the summary and elaborated the marketing environment and marketing strategy of related theory and research, as well as the micro marketing environment, macro marketing environment, marketing mix strategy, to review and summarize the main points of the marketing strategy, and on the analysis of Meridien hotel, on the basis of the current status of the marketing strategy, according to the theory and practice, found and analyzed under the background of the hotel in the Internet age facing opportunities, as well as the problems existing in the current marketing strategy, and put forward the Amy hotel under the background of the digital age change marketing strategy recommendations. This article suggests, Shanghai Shimao Le Royal Meridien hotel to implement diversified online marketing, attaches great importance to the hotel marketing information service construction, improve the hotel digital service system, the promotion of mobile payment, etc. Digital means of payment.