Study On The Marketing Strategy Of Guangzhong Food Co.,Ltd Faced To The Internet Ordering Platform

In recent years,the Internet ordering platform showing explosive growth in China,the most traditional catering industry had a tremendous impact.On the one hand,the Internet ordering platform in Guang Zhong Food Co.,Ltd.and other catering enterprises have a huge impact,the Internet ordering platform backed by big capital,well-funded,in order to seize the market regardless of the cost of promotional activities,seriously disrupting the established order catering market,changed the spending habits of some consumers,also,increased the cost of sales of catering enterprises.On the other hand,the Internet ordering platform for the Guang Zhong Food Co.,Ltd.and other catering enterprises has brought great opportunities,the Internet ordering platform for interaction,the mass of information,timeliness,etc.,for the catering enterprises to provide a better brand maintenance,customer communication and internet promotions.Therefore,Internet-based ordering platform transition will determine the success or failure in Guang Zhong Food Co.,Ltd.,a large number of small catering business survival and extinction.In this paper in Guang Zhong Food Co.,Ltd.for the study,presented in public catering Limited Company Profile,managers and marketing idea,product,the price of the product,the marketing,promotion,consumers of cases,the origin of the internet ordering platform development in China,the Chinese catering enterprises the impact.In 4C theory,4P theory,Customer value theory as the theoretical basis,shows the development of the Internet ordering platform and its catering business impact and opportunities to offer.From the perspective of a small catering business,from the managers of the concepts and business ideas,the company's product,price,place,promotion and other different levels of the main problems that exist in Guang Zhong Food Co.,Ltd.,analyzes the causes of the problem.Based on the problems faced by enterprises,the Internet ordering platform development trends and improve customer requirements,a set of transforming countermeasure to the core of the transformation of the marketing strategy.