The Research On Business Operation Mode Of DL Terminal

Generally speaking, The airport income consists of aviation and non-aviation income.In the world of aviation experience of developed countries, non-aviation revenue has accounted for half of the country’s total revenue stablly, and some even reached 60% of total revenue. Its benign business development model with continuous innovation of the business philosophy has a strong anti-complement effect on the basic business of aviation,enabling airport to achieve a healthy and rapid development.In recent years, China steps forward rapidly from large civil aviation industry to a powerful civil aviation one. The airport as an important segment of civil aviation industry,how to change the current situation that non-aviation revenue accounts only for 30% of total on average, and how to improve the main sideline business situation, are getting more and more attention to the field of China’s civil aviation, the side of airport management as well.As the major domestic airports vigorously promote reforming commercialization of airport,DL terminal retail business also experienced a commercial independent management period, market management, and a series of explorations of mining potential of the terminal business resources, attempting to uniformly make market-oriented terminal business resource to centralized professional operation in 2015. Currently, as DL airport is in the new old alternate airport transition period of development, the terminal business is facing the legacy due to the business management mode and the restriction of saturation of hardware resources.Also environment affected by the economic downturn and emerging markets such as electricity price shocks impels the business profits and development gradually into the bottle-neck period.This paper, takes DL airport terminal business management of transition development period as research object, in reference both domestic and international airport business development experience to analyze the process of development of DL airport terminal business model, current business characteristics and the existing bottlenecks and difficulties,through the analysis of the internal and external environment of DL airport, using Potter five analysis of the competition model and the related theory of diagnosis, summarizes the business strategy for optimizing DL airport terminal development to improve business benefits and enhance the customer service concept, so as to further exploit the potential business value of the DL airport terminal.