A Airport Advertising Company Strategy Development Model Studies

Airport advertising resources is an important part of advertising industry in China. With the rapid development of Chinese economy, there are more opportunities and challenges in the advertising business for airports.A airport advertising company has eleven airport advertising resources in total to get the profit, but there is still a long way to achieve the strategic target. At present, A company had to facing the problems in developing process, it's very hard to get the company bigger and stronger. It's time to think over the situation and work through the developing strategy to find a way for improves.This essay talks about the development of outdoor advertising, airport advertising and airport non-aviation business. Compared with the non-aviation business and advertising business in Charles DE Gaulle airport, Frankfurt airport and the Netherlands Schiphol, and go through the franchise in Hong Kong airport and Singapore airport, we can easily find out the airport advertising management mode. Also get the advantage and weakness from the cooperation with airports Shanghai, Guangzhou and Shenzhen.Based on A airport advertising company current management situation, resources network and the structure for customers, the author pointed out advantages and the weakness, threats and opportunities, and constructed "cross-media, cross-regional" strategy. Via "Double Cross" strategy, the author finds way to solve A airport advertising company's current problems. This will provide some referential basis for future developments of domestic advertising industry.