A Study On The Corporate Client Management Strategy Of C Bank Shenyang Branch

From 2013, the economic growth rate continued to drop in the Northeast, some difficulties in production and management sectors, highlighted deeper institutional and structural contradictions, international industry back to the Northeast industrial transformation poses new challenges.Banking belongs to the cycle industry, the slowdown in economic growth will lead to declining demand for bank credit and other financial.Internet a growing financial and market-oriented interest rate, increase our financial disintermediation process,further squeezing Bank business space main channel of bank liquidity position has been challenged.Scale linear relationship between growth and earnings growth has ceased to exist,spread income rely solely on the expansion of extensive development is not sustainable.Marketization of interest rate deepening, banks are required to accurately calculate costs, pricing, pricing, pricing strategy of the Bank faces a great test of market competition,affected by interest rate volatility increased, influence of the stability of deposits, bank interest rate risk, liquidity risk management has increased the difficulty.How to manage customers and maintaining customer relationships have important significance for promoting the development of banking business.Shenyang branch of C Bank was established in September 1995, although the leader position in joint-stock commercial banks in Shenyang area, national rankings in the C bank system, management is weak, ranking. There are many problems, especially in the area of customer management, customer management, there is a narrow customer base, problem assets the customer more demanding prompt solution, customer management system health and other phenomena.Through customer management and management communication reading of relevant literature on the basis of in-depth study of the Shenyang branch of C Bank, combined with the market environment and competition of commercial banks in Liaoning province, Shenyang branch of C Bank to analyze the problems in customer management, presented on Shenyang branch of C Bank company customer management strategy and safeguard measures.