Research On The Application Of CRM In The Service For Major Clients Of Heze Mobile Company

Along with the increasing perfection of the market economy system day by day, the competition of communications services have transformed from the simple price competition to the comprehensive competition which contains the brand and the service . The ability and level of service are the centralized expression of the core competency of an enterprise.The major clients who often use the products and service of the enterprise are the basis of the sustained and stable development of communications services, and the service level to the major clients also stands the service level of the whole enterprise. The satisfactions of the major clients also affect the whole satisfaction of most customers. The customer relationship management of service and marketing for the major clients always are the emphases of communications services.The core service for the major clients is to create and promote the values of the customers. The creation and promotion of the values of customers can raise the consumption of the customers, and can improve the satisfaction and loyalty of customers,and can stable or improve the long-term cooperation and the value chain relations with the enterprise.The CRM system which the enterprise constructs is the tool which can establish the customer relations management, and the customer managers also need to enhance the ability, and to exploit potentialities fully and the conformity enterprise's resources or to optimize the organization of enterprise's product, and to enrich the content of the customers' service, and the same time to optimizes the procedures of big customer service, and also to make the work of the marketing and service of the major clients' service approach to the customers. So we can effectively to promote the service level for the major clients. The work of service for the major clients is sustained and systematical work, and it needs standards and adaptability.This article attempts to clear the value of the meanings and characteristics of clients through investigations and statistical analyses, based on the fundamental researches and analyses, and can make further discusses for the clients degrees of satisfaction analyses latitude and longitude. At last we can discuss the service path which we can promote the value of the clients.