The Research Into The Location And Distribution Of Self-service Banks For BOC Jinan Branch

A Self-service Bank refers to a machine with deposit and withdrawal functions outside the bank outlets to meet additional demand for financial services from the public.With many strengths compared with in-lobby teller terminals,it has become an important trend of teller terminals of commercial banks.However,Bank of China Jinan Branch doesn't have a reasonable distribution of Self-banking network,causing resource waste from high density of self-service Banks in some places,and shortage of service from insufficient distribution in other places.All these factors lead to poor customer service.Thus how to distribute Self-service Banks network in a scientific and reasonable manner has become an urgent issue for banks.To help BOC better select self-service Banks' locations,the essay analyzes five factors affecting location selection: demography,infrastructure,geology,competition and transportation,to study the location problem of Bank of China on a Jinan street.First-hand data of the five factors are collected and weighed by expert scoring method,the data is then analyzed by fuzzy comprehensive evaluation method and weighted average method to select the optimal solution.The essay offers detailed analysis for study and research.The essay consists of five parts: 1.An overview on the background and significance of studying the location selection of outdoor ATMs.2.Method and factors for location selection.3.Specific survey and analysis.4.A case study on location selection process.5.Comment,review and summary of the location selection.