Study On Performance Evaluation Of China's Listed Culture Corporations Based On DEA Method

Cultural industry for nearly 30 years has been an important national strategic strength,is an important part of comprehensive national strength.In recent years,the state of the cultural industry,the new policy planning has been introduced,"thirteen five" plan proposed that in 2020 to achieve the cultural industry as a pillar of the national economy,the cultural industry has become a hot topic of social concern.And in the current China's economic sluggish,to find a new moment of economic transformation of the critical moment,the cultural industry has become a new growth point of the national economy,sought after by the capital market frenzy.It is of great significance and importance to study the performance level of the listed companies of cultural industries and to improve the efficiency of the company's mechanism according to the evaluation results.This paper hopes to provide an empirical reference for the performance of China's cultural industry listed companies to improve their own business performance through the performance evaluation of listed companies in the cultural industry.Firstly,it introduces the theoretical basis of performance evaluation and DEA method,and compares DEA method with other performance evaluation methods.It points out that DEA method is suitable for performance evaluation of listed companies in cultural industry.Then,according to the general steps of DEA method,The characteristics of the industry and the performance evaluation model of the listed companies based on the DEA method.This paper chooses the data of 27 cultural industry enterprises listed on the Shenzhen Stock Exchange and the Shanghai Stock Exchange from 2012 to 2015 as samples.By using the BCC model in the DEA method,the input and output indicators are as follows: total assets,number of employees,operating costs,net profit,operating income,comprehensive efficiency,pure technical efficiency,scale efficiency and scale remuneration of these enterprises From the different perspective to be analyzed,in addition,the use of Malmquist index model since 2012 has been listed on the 27 companies for efficiency and technological changes in the analysis.The analysis shows that China's cultural industry listed companies have higher overall performance,but most of the business performance is not stable;mainly due to pure technical efficiency and low efficiency of the scale of technology,thus affecting the overall efficiency;and technical Lack of innovation makes the performance of listed companies in the cultural industry has not been greatly improved and so on.In addition,according to the actual problems of listed companies in China's cultural industries and the need to improve the performance of the company,we put forward suggestions for guarding industry risks,adjusting the business structure,reducing the investment to increase the scale efficiency,reduce staff redundancy and improve the efficiency of the staff.