China's Retail Industry Listed Companies Performance Evaluation Research

In recent years, competition in China’s retail enterprises is very intense with the rapid economic development and removing of restriction for foreign capital. To seek to develop in the competition, it must improve the level of operating performance. Therefore, researching the operating performance of retail companies in China has a great significance.Firstly, the author reviews the relevant literature and theory on domestic and foreign enterprises operating perfonnance, and compares the common methods of the performance evaluation. The evaluation model is built combing the factor analysis and data envelopment analysis (DEA). Secondly, based on the analysis on retail industry characters, it builds a retail performance evaluation index system from the income level, operational level, management level, and contribution to society respectively. Thirdly, we select the input and output index by the use of factor analysis. With the help of data envelopment analysis model, the author has analyzed the operating performance of48retail listed companies from two aspects. From the horizontal angle in the CCR and BCC model, it analyzes the company’s overall efficiency, technical efficiency and scale efficiency. On the other hand, it has analyzed48retail companies from the vertical angle by using the Malmquist index from the year2008to2010, and it has a conclusion that the operating perfonnance is the main factor to influence the retail listed companies. Finally, from the angle of the ability on technological innovation, the scale of operations and the view of brand awareness, the author has proposed some measures to improve the business performance of the retail listed companies.The innovation of the thesis is using a method of combining cross section data with dynamic data. It reflects the overall performance of the retail listed companies from the changes of the time. Combing the factor analysis with data envelopment analysis evaluates operating performance of retail listed companies. It can optimize the performance evaluation system and ensure that the obtained dates are reliable and objective.