Hua-ou Extra Virgin Olive Oil Market Positioning Research

The research object of this paper is a extra virgin olive oil company in Sichuan.As the company's flagship product,hua-ou extra virgin olive oil sales performance is closely linked with the company's development,facing the current olive oil sales market competition intensifying,how to market positioning,the company's products to its left deep impression in consumers mind,so as to stand out in the numerous merchants brands,is particularly important.Based on consult a large number of research and data,analyze the olive oil industry,the olive oil market,and European companies in China with the SWOT method to analysis,this paper expounds the company in the scientific research strength,the industry reputation,has its own planting base,honor certificate,etc advantages,and has a large market potential,the government resources to support good chance of being a consumer consensus,green health,sales channels of a single,single product line,production of small disadvantage,and foreign well-known brands to chengdu,mianyang market and the threat of potential competitors more,so as to form a strategic guidance to the enterprise development.Researching the extra virgin olive oil market positioning,found that a lack of clear market positioning.By comparing the competitors market positioning,to avoid strong positioning positioning method of occupation(gap),concentrated marketing,is China's extra virgin olive oil in the health "exclusive Oriental olive oil",will be the focus of the sales first focused on sichuan province city,state,and good economic development in counties and districts of high-end consumer groups,and on this basis,expand to the surrounding provinces.Around the realization of the market positioning and orientation at the same time,intensify propaganda and improve the marketing strategy,sales channel and product lines are layout again,and the products are repackaged and pricing.