The Research On The Marketing Strategy Of MianYang Mobile Corporation Admission Stage

In recent years,the intensification of conventional mobile communication market has become increasingly saturated and gradually competitive,while the mobile communication market in universities is showing a rapid growth trend and has a huge developing potential.So the major telecom operators take the market of universities as a highest priority part in their marketing strategy.Compete and binding the growing users have become the hot topic,so the market competition appears a fierce trend.Further study on the marketing strategy of the communication market of universities in entrance stage can not only meet the needs of university students’ market customers,but also help them to participate in the market competition for China Mobile.Firstly,through visits,questionnaire survey,literature search,data analysis,the characteristics of university students’ communication consumption and consumer behavior and mobile demand analysis are researched and analyzed.And the relationship between various factors affecting customer choice is also studied.Based on these,this paper investigates of MianYang college entrance stage of the marketing environment and the market competition pattern and analysis the trend of development.And it also identifies the advantages and disadvantages of MianYang mobile.For Mobile Corporation,this paper provides first-hand information for taking and adjustment of marketing strategy.According to the relevant theories of marketing and short-term marketing project management,analyzes the current mobile marketing at the university entrance stage,and according to the 4Ps theory of this stage includes products marketing,price,place and promotion,MianYang university market marketing strategy according to the admission stage.Post marketing data,it analysis and evaluates MianYang mobile marketing strategy according to the actual effect and the effect of marketing marketing strategy three communication quality of the company.The results can provide the basis for the improvement of MianYang mobile marketing strategy for the new school in 2017,on this basis to optimize the marketing strategy under some following suggestions are put forward for reference.According to the particularity of the mobile communication market in universities,this paper analyzes the main problems existing in the marketing process of University mobile communication in detail,and points out the difficulties in carrying out the marketing activities.The following suggestions are put forward for reference:1 it is necessary to subdivide the target group of the mobile communication market in universities,and lay a solid foundation for the development of College Students’ products and marketing strategies through the analysis and investigation of the needs of the university;2 Due attention should paid to marketing management,especially the marketing strategy formulation and implementation;3 In the face of increasingly fierce competition,Mianyang mobile should further innovation marketing strategy,and earnestly do a good job of pre marketing,transform the direct sales team management mechanism to maximize the role of direct sales team.4 Mianyang mobile should establish a stronger strategic cooperative relationship with colleges and universities,improve and perfect the marketing team,improve the orientation.5 To strengthen marketing management,especially in the field of marketing standardization,order,efficiency.