Study On Government Regulation And Self-regulation Of Internet Small Loan In Chong Qing

The innovation and development of Internet technology has changed people's life.In recent years,with the rise and development of big data,cloud computing and mobile communication technology,the third party payment means of support and drive,we have entered the ‘Internet plus' era.To some extent,the mobile Internet has promoted the reform of social and economic development.In the financial sector,the integration of Internet technology and financial services has gradually penetrated into the social and economic life,the Internet financial changes in enterprise financing and financing mode at the same time,also provides a more efficient and convenient financing channel for both lenders and borrowers,has become an important supplement to the traditional lending market.With the rapid development of Internet banking,the gradual birth of small loans.In China,the number of small and micro enterprises,widely distributed,on China's social and economic development,the adjustment of industrial structure and expanding employment plays an important role,but due to the small and micro enterprises especially Small and micro businesses in small scale,high risk,the loan can not be effective management,the traditional financial institutions in the face of Small and micro businesses.The loan application,there will be a lot of concern,resulting in Small and micro businesses loans become more and more difficult,the development of Small and micro businesses are facing many obstacles.The development of Internet banking to promote the rapid development of the Internet small loan platform,the rapid development of the Internet small loan platform to ease the difficulty of small and micro enterprise loans,improve investor income plays a positive role in promoting.Center of the city of Chongqing as the only municipality in the west,the western development strategy and the construction of the upper reaches of the Yangtze River Economic Belt advocate city,its economic and financial development has been in the forefront of the national each big city of Chongqing City,in addition,due to the superior geographical position,unique location advantage and the government's various preferential policies to attract the majority of Internet financial giants to invest in Chongqing development.In June 21,2011,Chongqing city Alibaba microfinance Limited by Share Ltd(ALI small loan)was established in Chongqing Liangjiang New Area officially inaugurated;in December 2012,Chongqing Suning microfinance Limited(Suning small loan)in Chongqing Liangjiang New Area;in August 2013,Chongqing Ali small and micro finance Guarantee Corporation(ALI micro guarantee)and Chongqing Ali small micro microfinance the company(ALI small micro loan)have been incorporated in the two rivers area;in 2014,Haier financial business Internet business group group to undertake the network strategy,the establishment of the Chongqing Haier microfinance Ltd.(Haier cloud loan).With the Small and micro businesses loans and rising loan demand increasingly diversified,the Internet platform for small loans is growing,after the Internet financial giants to Chongqing Internet to set up small loan companies,local financial institutions in Chongqing have also set up internet small loan companies.In June 2013 nine Chongqing Nationwide Financial Services Inc was founded in December 2013;Chongqing and Chongqing Xin Agel Ecommerce Ltd founded in2014;the money Cci Capital Ltd established;2014,Chongqing Digital China HC microfinance Company Limited was established in June 2014,Chongqing;Paul Campbell Information Technology Service Co.Ltd.was established.With the development and growth of the Internet small loan platform,the risk management and control of the Internet small loans increasingly exposed.Government regulatory agencies of all types of investment companies,the Internet platform for small loans,supervision P2 P net loan platform,the lack of clear operational rules,plus the self-discipline of the industry itself is not enough to increase the "covert operation" of space,which leads to the Internet small business loan default phenomenon in large area.Illegal use of the Internet platform for high interest bait,investors since financing and other means of fraud,tricks,traps,the risk can not be ignored.To achieve the risk control of the Internet small loan industry,maintaining the stable development of the financial sector,not only rely on the self-discipline of the Internet small loan institutions,but also the management and control of financial regulators.Between self-discipline and financial supervision is more important is the Internet small loan industry,even the financial industry has been a topic of debate.Based on the analysis of the macro environment for the development of China's Internet industry layout and small loan on the Internet,through the analysis of Chongqing small loan industry development status,development characteristics,and the city of Chongqing Internet small loan development advantages and disadvantages,opportunities and threats,considering the market reputation and government regulation mechanism of threats and the use of the dynamic game theory,market reputation model to establish a pure market reputation model and add the punishment mechanism,through the analysis ofthe game model of incomplete information conclusion,based on the comprehensive consideration of the future development trend of Chongqing municipal government and the Chongqing municipal supervision status of small loan on the Internet,set up Chongqing small loan industry,government regulation,Internet the regulatory framework of industry self-regulation and market autonomy of three-in-one.