Study Of Mechanism Of Industry Self-Regulation In Internet Governance

More and more people cry for the governance of Internet nowadays. Beyond the limitation of traditional functions of Internet governance, like legislation, administrative supervision and technical control, self-regulation was supported. This mechanism will urge stakeholders to obey laws and rules and regulate themselves voluntarily in a faire and ordered competing circumstance.In this paper, the author concluded the study in Internet governance and industry self-regulation before and established the model of factors of E-commerce usage to discuss the main factors influencing usage of E-commerce basing on the industry self-regulation theory. Through empirical study with statistics software SPSS and AMOS, the rationality of the model was testified and relative conclusions were provided:1. Customers' concern of privacy blocks the development of E-commerce in some degree. The more concern they get, the less usage of E-commerce they will conduct.2. Customers' concern of government surveillance also blocks the development of E-commerce. The more concern of abusing and inappropriate usage of political power during administrative surveillance in the Internet the customers get, the less usage of E-commerce they will conduct.3. Degree of customers'concern of privacy is positively correlative to the concern of government surveillance.4. Customers'perception of Internet industry self-regulation is negatively correlative to degree of customers'concern of privacy and positively correlative to usage of E-commerce.