Research On Influence Factors And Mechanism Of "Internet Plus" Business Model Innovation

With the emergence of the new generation of information technology,especially the"Internet Plus" strategy put forward,it provides a good opportunity for enterprises more diversified development,In order to seize the opportunities for development and enhance their market competitiveness,many companies seek business model change,and that is the "Internet Plus" business model innovation.However,due to the uncertain factors of innovation,the mechanism of innovation unclear and the irrational behavior of innovative enterprises often lead to the failure of innovation.Therefore,it is of great significance to study the influencing factors and the mechanism of "Internet Plus" business model innovation.The main research contents of this thesis include the following aspects;Firstly,this paper focuses on the research object of this paper,by the business model innovation,"Internet Plus"and "Internet Plus" business model research status at home and abroad,finding the pre-related research results deficiencies,and leading to the research of this paper.Secondly,through the further analysis of the basic theory of business model innovation and the key activities of innovation,the paper explores the influencing factors of "Internet PIus" business model innovation from the aspects of enterprise demand,innovation condition,service environment,industry development and market demand.Based on this,we design and distribute the data of survey questionnaire and analyzed the data with SPSS software,and get seven main factors influencing "Internet Plus" business model innovation:enterprise innovation culture,consumer demand,upgrading,network connection,network application scene,social bonus,public policy support and technology-driven.Thirdly,using the structural equation model to analyze the relationship between the main factors of the "Internet Plus" business model innovation and the innovation results,it reveals the mechanism of the "Internet Plus" business model innovation.Finally,according to the results of the analysis,nut all the influencing factors have direct effect on innovation,and some factors will also change the inovation result through the influence of other factors.The research conclusion can provide theoretical guidance for enterprises to innovate the "Internet Plus" business model.