The Project Business Plan About Video Value Added Service Platform

For radio and television industry,the concept of "Internet plus" is much larger than the concept of "Internet plus the broadcasting industry" it can bring the broadcasting industry,not only brought the change of thinking of the Internet industry,but also in the traditional media to subvert the user perception experience,for the entire industry,services and technology the operation has degeneration effect.Because of this,the first national leaders in the government mentioned in the report of the "Internet plus",marks the next generation Internet model has been incorporated into the national macro policy level,and boost the integration Internet plus radio and television services,and radio and television service system transformation and upgrading(towards the next generation of cloud service system)the best footnote to policy guidance and impetus,is the best choice to maximize the "bonus" development of radio and television operators in the next wave of national policy under the guidance of the industry in the current.It is based on this background,this paper carried out the following research work: In this paper,the case study method is used to study the design and research of the business plan of SKYWORTH video value-added services.The main contents of this paper are as follows: firstly,this paper introduces the research and development of the video value added service platform and the industrialization project.The two is the analysis of the market environment,market conditions,competitive situation,target customers,etc.,to determine the SKYWORTH video value-added services market segments.The three is the analysis of the value-added service platform and its operation strategy,using the STP method to determine the choice of market segments,positioning and business objectives,the development of the corresponding marketing mix strategy.Four is to support the effective operation of the project,the construction of the project organization structure and the corresponding management team.The five is the cost benefit of investment,financing plan and project are analyzed,the preparation of the project investment cash flow statement and financial index summary tables can be drawn from the results of the analysis of the project investment profit rate,creating profits are very substantial.Six is to analyze the risk of the project.There will be some uncertainty in the implementation of any project,so the construction of any project is risky.We mainly analyze the policy risk,market risk and financial risk of the project.Through the study of the content reached the following conclusions: one is in the Internet plus background,SKYWORTH company should as soon as possible the layout and development of video value-added services,create more value for consumers,share the added value brought by the mobile Internet with customers.Two is through the analysis and the demonstration,this project is feasible,the market prospect is broad,the benefit is considerable and the risk is reasonable,can create more value for the investor.