The Market And Operation Analyse On The Network Video Surveillance Service Of Henan Netcom

Telecom operators have entered the era of diversification. They have transformed from telecommunication infrastructure service providers to integrated information service providers. The value chain of telecom operators used to have three parts: equipment manufacturers, service providers, and end-users, now extend to communications service providers, content providers, application and integration service providers, financial services providers, terminal equipment providers, end-users of the new multi-link industry chain. The primary function of telecom operators is to provide telecommunication infrastructure services. However, value-added services, especially the Internet service, will be the key for sustained growth. For the difference between telecommunication infrastructure services and value-added services, constant innovation and development of the value-added services need new business models.The dissertation use SWOT analysis and Michael Porter's "value chain" theory, discusses the market and operation mode of Henan Netcom network video surveillance service in detail. Finally reached the following conclusions: The first, for save from being a provider of broadband access and sharing more "cheese" of Internet applications, fixed network operators should vigorously carry out broadband value-added services. The network video surveillance market is a good starting point, because it has just been started, all sectors must have great demand on unique network resources and customer resources of fixed network operators. The second, for operators to carry out video network service, the most important issue is to choose the appropriate operating mode. Handling relations between the value chain partners, establishing win-win cooperation operating modes, expanding profit margins, activating industrial chains, is the key of network video surveillance service development.