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The Market Analysis And Marketing Program Of Smart Home

Posted on:2018-12-23Degree:MasterType:Thesis
Country:ChinaCandidate:L X HanFull Text:PDF
GTID:2359330542459188Subject:Textile and clothing engineering
Abstract/Summary:PDF Full Text Request
In recent years by the national macroeconomic adjustment,the adjustment of the real estate market,the Home Furnishing industry sales is also facing adjustment,coupled with Tmall,Taobao,Jingdong online sales impact,many building materials industry Home Furnishing individual industrial and commercial households,dismal business entity.Based on this market situation,through a large number of macroeconomic research,market research,the establishment of the company,select products,formulate sales plans,through market validation,and achieved some results.1)The rapid expansion of the ranks: the number of public number increased significantly,the number of WeChat group and the number of each group increased significantly,from the first 3 groups,each group of 20-30 people,to 20 groups,each group of 150-200 people.2)A substantial increase in the number: the number of maintenance work of network and intelligent network supermarkets stores Home Furnishing chain network branch has increase from month to month,from more than 10 development more than 160.3)The reputation of peers increased significantly.Through the network publicity,to participate in the smart home industry exhibition,reputation among peers rapidly improved.Vastec,exchange,and other companies have proposed mitt bingshen willingness to cooperate.4)Visibility has improved significantly: through the network publicity,to participate in the smart home industry exhibition,the reputation of peers in the rapid increase.Vastec,exchange,and other companies have proposed mitt bingshen willingness to cooperate.5)The capital market aspirations: Shenzhen Qianhai company sent a letter to my company,requested the provision of our company materials,participate in road show.It shows that we have smelled the taste of the capital market.6)Market sales data: before the market sales of a single product,a small amount.After the establishment of smart home projects,product varieties increased,the number of people increased,sales increased.
Keywords/Search Tags:Internet+, Smart City, Smart Home, Micro Enterprises
PDF Full Text Request
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