Research On Internet Financial Model

In recent years,with the cloud computing and big data taking in the application of the Internet,China's Internet finance developed rapidly,a variety of big data based on network innovation activities emerged in endlessly,new Internet financial model was also constantly raised in innovation,and quickly applied in practice.However,as time goes by.The problems of Internet financial began to occur frequently,once ignored technical risks,credit risk,moral hazard,and so on,began to exposed gradually,triggered a series of P2 P "escaped" events,illegal fund-raising events.Although there are a lot of illegal events,but Internet finance really meet the small and medium enterprises,low-income investment and financing needs in the background of China's "public entrepreneurship and innovation",also improve the efficiency of financial services,achieved the purpose of serving for the real economy.Therefore,the development of Internet finance is very important for our country,how to guide the healthy development of Internet finance has become the focus of the current research.This paper argues that,in order to achieve the healthy development of Internet finance in our country,we must first clarify the current situation of China's Internet finance and the problems of cost and risk faced by each model.Then,with the realistic conditions of measuring cost and risk,choose the better Internet financial model,so as to provide the healthy development of the Internet financial path a direction.So it can be said that choosing a balance cost and risk model in many of the Internet financial model to suit for China's current stage of economic development is a problem need to solve urgently.In the choice of theory,this paper analyzes transaction cost and information asymmetry,and the two theories are the theoretical basis of the choice of Internet financial model.Internet finance with the help of the development of Internet technology to achieve the online information collection and various financial activities,reducing the transaction information costs,performance costs and the latter the maintenance costs;Internet finance mainly relies on the Internet information technology to achieve a variety of financial activities.On the one hand,the development of Internet information technology has achieved time costs,labor costs and a substantial reduction in information costs.On the other hand,there are some "hackers" in order to seek personal interests and use advanced technology to have access to information,they attack the Internet financial platform and steal consumer property,which brings serious risk in the development of Internet finance.In different Internet financial models,different models are facing with different costs and risks,so the choice of cost and risk has become the choice of the Internet financial model.Transaction cost theory and information asymmetry theory well explain the importance of Internet finance cost and risk to the choice of Internet financial model,that means the choice of the Internet financial model is not the best when its conditions are in lowest cost or the minimum risk,but need to measure the balance between costs and risks under existing market conditions to achieve balance.Pareto optimum is the key to the choice of Internet financial model.In the empirical research,firstly,due to the complex diversity of the multi-index evaluation situation and the uncertainty of the subjective thinking of the decision maker,the decision-maker used Analytic Hierarchy Process to evaluate the multiindex problem.Therefore,this paper chooses the method of Analytic Hierarchy Process to set analysis.Based on the relevant literature and the characteristics of Internet finance,the selection index system of Internet financial model is constructed,and the selection decision model is constructed by using interval-based intuitionistic fuzzy sets.The feasibility and effectiveness of the selection model of Internet financial model are verified by examples,The third party payment model is the optimal model of the current Internet financial model.