A Study On Financial Strategy Of Suning Commerce Group Co.,ltd. On Harvard Analysis Framework

Along with the deepening of economic development in China,the economic structure is also changing.As reaction of this economic change,China's retail industry is also actively adjusting its proportion and composition.The most obvious reform is the continuous impact of the Internet retail industry,and the physical industry has begun to enter the Internet in order to obtain market share expansion,and to achieve self-help.SUNING COMMERCE GROUP CO.,LTD.,one of the largest Chinese retail enterprises,brought up the "cloud business model" due to long-term vision and timely transformation.Therefore,from both practical level and theoretical point of view,SUNING COMMERCE GROUP CO.,LTD.financial situation are worth exploring.Enterprises need financial analysis to provide suggestions for their development decision-making so that methods of financial analysis are highly valued.Harvard analysis is the improvement of traditional financial analysis.The framework is initialed from the business strategy analysis,combined with accounting analysis to determine whether its accounting policy is reasonable,whether there may be false performance,followed by a certain method to improve the quality of accounting information.On the basis of the previous financial analysis,come to a more realistic analysis of the results,and finally the prospects for the enterprise to predict,through this relatively comprehensive analysis point of view,you can understand the financial strategy of the enterprise to find the crux of the existence of the right medicine.Based on the analysis of the financial data and financial indicators of SUNING COMMERCE GROUP CO.,LTD.Group under the framework of Harvard,this paper then evaluates the financial strategy of SUNING COMMERCE GROUP CO.,LTD.Group and analyzes the financial strategy model further to find the current financial strategy.According to the analysis,the paper brings up specific suggestions and hopes to provide reference and inspiration for the formulation and perfection of the financial strategy of Suning Yun Group and the formulation and perfection of financial strategy of other large O2 O retail enterprises.