An Analysis Of The Impact Of Innovation Investment On Financial Performance Of Industrial Enterprises In Central China

In the context of today's economic globalization and information network,the essence of international economic competition is the competition between enterprises.The strength of innovation ability is the most important symbol to measure the core competitiveness of enterprises.Faced with this background,how to better innovation,more targeted innovation,innovation will bring what kind of economic consequences,which is the common concern of business managers and scholars.Among them,the impact of innovation on financial performance has become a hot topic in the field of accounting.Scholars are more comprehensive construction of enterprise innovation indicators,and produced a lot of high frequency of use of important indicators,but often in the course of the study only for one aspect of innovation,not all aspects of business innovation integration research.For the enterprise technology innovation aspects of the set of indicators both real and fine,but for the enterprise system innovation indicators are both virtual and less.In view of this,this paper combines enterprise technological innovation and enterprise system innovation as the factor of enterprise innovation input,and tries to find out which factors drive innovation input to financial performance and how it works.Based on the conclusion of the existing literature,this paper summarizes the conclusion of the existing literature,and studies the financial performance of the enterprise innovation investment and the driving factors of the impact of the enterprise innovation on the financial performance.Based on the hypothesis,we choose the research method and establish the model.Finally,we use the questionnaire data and the basic data of the enterprise,and use the statistical software SPSS to carry out the research on the relationship between the enterprise innovation and the financial performance.Descriptive statistical analysis and regression model analysis to verify the correctness of the hypothesis,for the empirical results of a high-tech zones in central areas to strengthen the relevant innovation recommendations for enterprises in the strategic choice of innovation to provide a reference.The results show that:(1)The investment of innovation funds has a significant effect on the profitability,asset quality and business growth.The input of innovators has a significant effect on profitability and business growth.As a variable variable,Enhance the profitability of enterprises,asset quality and business growth,reduce the debt risk of enterprises.(2)different types of innovation in the main product innovation on the impact of the largest enterprises.Product innovation has a significant impact on each aspect;process innovation has a significant impact on asset quality,profitability and growth;organizational innovation has a significant impact on asset quality,profitability and growth;marketing innovation has asignificant impact on profitability and growth Significantly affected.(3)innovation driving factors on the impact of corporate financial performance in the promotion factors are also factors.Innovation investment in the development of enterprises for the opportunity at the same time,itself also contains the enterprise asset quality and debt risk test.