Study On The Influence Of Selective Attention On Technological Innovation Of Chinese Automobile Enterprises

Technological innovation is an inexhaustible motive force for economic and social development as well as the fundamental path of industry's upgrade and structure optimize.It is also the source of enterprises' competitive advantage and vitality.Although our country has invested a lot of high quality resources and introduced a series of automobile industry-related policies to speed up the technological innovation pace of automobile enterprises,the output of technological innovation has always been unsatisfactory.From the perspective of scholars,there are a variety of study towards Chinese enterprises technical innovation constraints,but some of the practical problems of technological innovation still cannot be solved.Because of the limitations in explaining some of the problems of technological innovation from the existing research perspectives and the phenomenon of technological innovation has not yet been studied from the perspective of attention,exploring the problem technological innovation of enterprises from attention-based view may be able to find the key reason why Chinese automobile companies generally cannot reach technological innovation.In order to uncover the "black box" of the relationship and action mechanism between selective attention and technological innovation,this paper takes attention-based view as perspective,using exploratory case study approach and choosing joint venture enterprise FAW-Volkswagen and private enterprise Great Wall Motors for comparative analysis to mainly concern about three issues:(1)The key influence factors of different types of selective attention,which enriched the relevant research results of selective attention;(2)the key factors influencing the technological innovation of Chinese automobile enterprises,which provides a new perspective for the research of the driving factors of technological innovation to answer the technical innovation reality problems which old perspectives cannot explain;(3)the mechanism between key factors and technological innovation,which expounds the relationship between "influencing factors-selective attention-technological innovation" and provides theoretical guidance for the realization of technological innovation.It is,through the attention and rational allocation of selective attention to dominate the technical innovation behavior,then achieve technological innovation.This paper founds that,(1)The selective attention of Chinese automobile enterprises are influenced by organizational identity,profitability,R & D capabilities,and national policies.(2)Different selective attention is the key factor that leads to the input,the way as well as the result of technological innovation between the two enterprises.(3)FAW-Volkswagen forms the introduction selective attention.Its technical attention is the introduction of automobiles which leas FAW-Volkswagen to take the "single inheritance" model of resource action with little technical innovation.However,Great Wall Motors forms the self-development selective attention and extends its technology level from low to high.This attention decides the "multiple learning" model of resource action with its technological innovation level developing from low to high.The results show that selective attention leads to the innovative behaviors of resource action,and thus determines the performance of innovation.