The Case Analysis Of Qingdao Haier Zero-Working Capital Management

In recent years,affected by the macroeconomic slowdown,the real estate market downturn,economic restructuring and other factors,the domestic appliance market as a whole shrink.Overseas market from the point of view,the slow economic recovery in Europe,the Asia Pacific economic slowdown,the volatility in the international financial markets,the global economy may in the longer term has continued to slump,weak overall consumer demand,and these factors are not conducive to the export of household electrical appliances.Blowing in the age of the Internet,is affecting the production and life of human beings,all connected to each other,matter Internet of things,characters of Internet,Internet service,all interconnected has become a trend.The Internet rapidly affects all walks of life,but also changes in the home appliance industry.How Chinese household electrical appliance enterprises in the fierce competition in an invincible position,to achieve the transformation and upgrading,to a large extent depends on the daily financial management,especially the working capital management.Enterprises through the effective working capital management,on the one hand can makes the enterprise have sufficient funds,make the production and operation of enterprises activities in the good environment of the capital operation,prevent the enterprise into a shortage of funds,the risk of debt dilemma;on the other hand through improve working capital turnover rate and improve the efficiency of working capital management,reduce capital holding cost and opportunity cost,makes the enterprise overall cost is minimal,and enhances the competitiveness of enterprises in the market environment,get taller and long-term returns.Therefore,it is of great significance to study the management of listing Corporation with zero working capital.In view of this,this article on the Qingdao Haier Limited by Share Ltd(hereinafter referred to as the "Qingdao Haier")of the zero working capital management case case study.Haier group in recent years to carry out zero working capital management,and achieved good results,and the positive interaction of corporate management strategies,and promote corporate strategic adjustment.Therefore,this article will be linked together,by exploring the process of Qingdao Haier zero working capital management,and focus on its lead to a series of results,the cause of the zero working capital management,some of the thinking and enlightenment.Firstly from the research background and significance of then from two aspects of working capital management and zero working capital management related research results of scholars at home and abroad are reviewed,and make a brief comment on the current situation of the study on their,by combing found on zero working capital management research in China started late,the case as the starting point of the analysis is more scarce,then puts forward the research methods and writing ideas.Then the paper introduces the related concepts of zero working capital,zero working capital management,and the basic theory and model of zero working capital management,the role of zero working capital management,the risk of zero working capital management were discussed in this paper,theoretical basis of the supplies chain management theory,value chain management theory,customer relationship management theory as Qingdao Haier zero working capital management case analysis.In the Qingdao Haier case analysis.Firstly,this paper to the case,is the general description of and the company's financial situation,zero working capital management information system support,zero working capital management strategy for comprehensive elaboration and analysis.Next,this paper according to the Qingdao Haier zero working capital management,pay attention to the result,found that enterprises through zero working capital management and improve the profitability of enterprises,promote the company's strategy adjustment,but the impact of the enterprise assets operation ability.Further study found that caused the economic consequences of these reasons is zero working capital management to reduce liquidity occupation,accelerate the turnover of the fund,but caused increase short-term liabilities,liquidity decreases,and network strategy is conducive to the implementation of the zero working capital management.Finally,from the case of Qingdao Haier zero working capital management,this paper draws some conclusions and implications of the enterprise value zero working capital management.For Qingdao Haier,zero working capital management to achieve accelerated the flow of funds,improve efficiency in the use of funds,but should pay attention to is,excessive pursuit of zero working capital management,extension of time for payment,the supplier of occupation of funds,which is not conducive to long-term cooperation.The research results indicate that the enterprises should balance the risks and benefits and carefully weigh the zero working capital management;working capital conflict between rational deal with suppliers,to achieve a win-win situation;integration of resources,improve the construction of information platform.So as to optimize the working capital management,improve working capital management efficiency.This paper is expected to provide a reference for the enterprise to carry out zero working capital management,in order to improve the efficiency of the use of funds in enterprises,and effectively enhance the competitiveness of enterprises,and promote the long-term development of enterprises.The main contribution of this paper is to systematically describes the zero working capital management of basic principle and mode,function and risk,summed up the management strategy of Qingdao Haier zero working capital management and its information system support,combination of theory and practice,through analysis of typical cases,promoting the successful idea,make up for lack of theoretical literature case study,it plays a reference role to the enterprise reality.