Discussion On The Overall Budget Management Of Hainan Airlines

With increased company scale and business volume brought by progressive expansion of joint-stock companies in the early half of 20 th century,now companies are looking forward to better and more efficient management.Overall budget management,as a new management method in organizing,coordinating and controlling economic activities of various functional departments within one enterprise,has drawn people's attention.In our country,continuous development of economy enables our market economy system to gradually get improved and overall budget management has then been given great consideration from both theoretical and practical aspects.Practices prove that the implementation of overall budget management plays a good role to enhance communication and coordination among different departments,help internal control as well as execute performance evaluation for their stuff,which in turn bring their development strategy and business goals to come true.As an important part of transportation,air transport is one of the key enterprise types under "One Belt and One Road" plan,which plays a great role to promote national economy and social progress.Different to traditional manufacturing,air transport enterprises belong to technology-intensive and capital-intensive in property and according to this characteristic,they should be much more eager to execute a more thoroughly comprehensive budget management to strengthen internal controls,keep away from operation risks and optimize their resource allocations.Airlines in China have become aware of the importance of overall budget management and begin to put into effort in exploration,while there are still many problems in front of them when coming to actual operation.Hainan Airlines,as one of top four major airlines,starts its step earlier in applying overall budget management.Even so,it's still under an urgent situation to solve quite a few issues of how to well carry out this approach.This paper,by taking Hainan Airlines of implementing overall budget management as the basic object of study and combining documentary research,case analysis and summary methods,try to present a full-scale study on comprehensive budget management of Hainan Airlines.Overall budget management has indeed brought Hainan airlines many achievements.But growing exterior uncertainties,operation risks are all requesting Hainan Airlines to constantly improve the quality of overall budget management.Besides there are still many imperfections of this new management that Hainan Airlines should try to get rid of,such as lacking adequate acknowledge on relationship between overall budget management and development strategy,having quite a few confusions of how to establish,execute,control and evaluate the budget,so with lower effect we can see that all great functions of overall budget management are still to be fully developed.Therefore,under current increasingly competitive market environment,Hainan Airlines should strengthen its understanding of overall budget management,and thoroughly study how to apply overall budget management to actual operation,which definitely has important theoretical meaning and practical value.There are six chapters in this paper.1st chapter mainly introduces the background and purposes,literature data analysis,creation ideas,techniques and framework of this paper.2nd chapter mainly introduces related conceptions and theoretical basis of overall budget management,including definition,features,contents,methods etc.3rd chapter focus on general overview of Hainan Airlines,and study the problems occurred in the process of implementing overall budget management.4th chapter analyzes the causes from strategic guidance,company structure,budget planning methods,budget execution & control,evaluation system etc.5th chapter illustrates a successful case of Southern Airlines adopting comprehensive budget management and what Hainan Airlines can learn from its counterpart.6th chapter puts forward the concrete solutions of perfecting operation in adopting overall budget management for Hainan Airlines.Based on theories of overall budget management,current situation of company management and the existing problems they have,this section would cover specific countermeasures to optimizing overall budget management for Hainan Airlines from five aspects: organization establishment,planning methods,controls on implementation and evaluation system.