Study On The Competitiveness Of Blueberry Industry In Changbai Mountain District Of Jilin

Blueberry cultivation and growth of the natural conditions have very high requirements,Changbai Mountain district as the wild blueberry main producing areas,Changbai Mountain district from the natural and geographical environment,light,soil,moisture,temperature and so on is very suitable for the growth of blueberry.Therefore,Changbai Mountain area suitable for the development of Blueberry industry,relying on the Changbai Mountain area of the natural advantages of scale the blueberry plants.Changbai Mountain District blueberry industry development relatively early,Changbai Mountain blueberry planting area,yield,production level has a certain foundation.The blueberry industry is one has unlimited prospects for the industry.Blueberry industry in Changbai Mountain region in recent years although made some progress,but there are still many problems need to be solved.In this paper,the development status,Changbai Mountain blueberry production conditions,and strategy of sales,the comprehensive factors of government support of detailed analysis,find out the factors that hinder the blueberry industry development in Changbai Mountain district.The reason for restricting the promotion of industrial competitiveness at the same time,put forward to promote Changbai Mountain blueberry industry competitive strategy,according to the characteristics of geography and climate,and vigorously develop the blueberry industry,find out the effective way to promote the Changbai Mountain blueberry industry development,is important to health blueberry industry Changbai Mountain district sustainable development Significance.This article is to study the blueberry industry Changbai Mountain District competitiveness as the research object,combined with the theory of comparative advantage,Potter competition theory,combined with the evaluation system of industrial competitiveness,conducts the research from the overall situation of the blueberry industry.Including blueberry planting area,yield,the overall characteristics of each stage of blueberry,blueberry industry trade situation.Specific analysis conditions of production factors in Changbai Mountain region with the blueberry diamond model,demand status of blueberry industry,relevant and auxiliary industry status,the main business situation,opportunity and government behavior.Analysis of main problems of blueberry industry in Changbai Mountain area,from the industrial park,planting and production enterprises,enterprises Blueberry product market share of the company's sales strategy,the company's industrial structure,sales channels,technical knowledge,brand building,financing channels and the support of the relevant departments,analysis of the problemsAccording to the existing problems,improve technology from the optimization of the industrial structure,and establish brand awareness,enhance propaganda,from production,sales,policy support accurate market positioning,improve product quality,establish cooperative organizations,to develop effective marketing strategies,improve storage capacity,increase government support and other aspects put forward specific countermeasures and suggestions.