The Influence And Countermeasures Of Internet Finance On Rural Credit Cooperatives

With the development of electronic commerce,the financial mode of Internet Plus takes financial position rapidly under the background of accumulating huge amounts of user data.In addition,marketable interest rate greatly threaten the survival and development of commercial banks,it can influence almost all areas of the traditional bank business,such as simple payment,remittance,micro-credit,asset management,cash management,consignment funds and insurance products,etc.However,the small-scale peasant financial institutions are more sensitive to the Internet Plus mode,sometimes the impact are even fatal.On the contrast,it is undeniable that the innovation brought by Internet companies will take broad prospects to the future of the financial sector.Currently,Internet finance has permeated almost every financial subfield,including banking,insurance,funds and securities,etc.,and online payment,mobile banking and financing mode are the most rapid development businesses of banking.Thus,businesses of rural credit cooperatives(RCC)has been affected by the Internet finance,like defrayal and clearing,credit intermediary,income of intermediate businesses,etc.To attain the effect of the Internet finance impact on a particular RCC,thesuperiority weakness opportunity threats(SWOT)analysis was applied to study the countermeasures of Internet financial shocks and the Internet cases of Xianyou RCC.In the face of challengebrought bythe Internet finance,RCC should first transfer management ideas and embrace the Internet.Secondly,it's important to adjust business strategy,service pattern,business mode,and develop community bank,build one-stop financial service mode.Last but not least,to promote the process of the Internet in rural credit cooperatives(RCC),it should pay abundant attention to train talent team and establish self big database.