Research On The Risk Control Of Shenzhen HXH Enterprise Diversification Investment

In the increasingly fierce market competition,diversified business strategy is an important way for enterprises to seek the future development.Enterprise diversification development and diversification of investment is the road of development of large enterprises,diversification of investment risk is each enterprise in the diversified development of the road on a cannot avoid the subject.In the diversified investment business executives must pay full attention to solve the investment risk and focus on solving this problem,the overall control of investment risk.With the development of globalization,the market competition is more and more fierce,any enterprise is in a changing environment,at any time,it is facing the risk,the risk management has become the hot issue of enterprise management.The importance and urgency of establishing risk management system is gradually highlighted.The risk management of diversified enterprise is an important part of enterprise management,risk management for enterprise goal the realization,enhance the efficiency of management of enterprises,reliable reports on the implementation of policies and regulations will be very useful,to promote the enterprise survival ability,has an irreplaceable role to enhance the core competitiveness of enterprises.Therefore,it is necessary to study the risk management of enterprises in our country.Shenzhen HXH Group Limited company is a group of cross industry diversified investment holdings,its main business involves financial securities,private equity,supply chain finance,international trade,bonded warehousing,logistics,information consulting,real estate,petrochemical and other fields.Since 2002,HXH group of diversified investment in securities,financial and other aspects of private equity investment,"sonhwa capital","Zhongshan securities" and "anyin assets" and "peaceful rural credit cooperatives" to the group brought more lucrative returns.But at the same time to carry out diversified operations,but also to bring more risk to the enterprise.In 2008,after the subprime crisis,Shenzhen HXH Group executives generally carried out rational thinking,to reconsider the Group diversified investment behavior,increase the extension of the main business investment and the main business in the industry chain.Research on the research on Shenzhen HXH Group Co.Ltd.as a case,the strategy of diversification,the company diversified investment are analyzed,this paper uses the methods of literature study,diversified development of domestic investment and diversified investment theory analyses and research;secondly,through the use of diversified development theory,diversified investment theory and the SWOT analysis method,combing the status of enterprise diversification problems and causes;finally,on the basis of solving diversified investment risk control measures.Namely: leveraging the macro policy,the use of special preferential policies to achieve the vital interests of the enterprise;strengthen the enterprise internal resource integration and management,enhance the support of the diversification strategy;scientific decision-making,reduce blindness of diversified investment;strengthen financial risk control and supervision of enterprises;to determine the reasonable scale of investment structure and cultivate the core competitive ability.Expand the scope of resource sharing,collaborative development.In this study,due to time and personal ability and other factors,in the specific research process,the need for further study of the causes of diversification,in the hope that in the future work,to further improve and supplement.