| Diversified investment as a major form of breaking through its own development and seeking greater economic benefits for a long time.The principle of "not putting eggs in the same basket" is followed by diversified investment.The aim is to disperse the risks faced by the company and to make it possible to control the company in the process of diversification.To make risks and strengthen the risk awareness of the company.However,diversified investment as a means of corporate development,not all companies can achieve the ideal economic benefits,and not all diversified investment will reduce the risk that the company faces.Even some companies in the process not only did not disperse the risk of company,but increased the risk of the company,which had a negative impact on the development of the company.In recent years,with the intense impact of the wave of e-commerce in the traditional retail industry,many enterprises have been seeking their own transformation with the help of the wave of the Internet.As a traditional home appliance retailer,the SuNingYun have been successful in the competition of the online stores after more than 20 years' development,but they miss the opportunity of e-commerce development..In the face of the impact and encroachment of the large e-commerce platforms to the retail market of household appliances,the businessmen of the SuNingYun also embark on the transformation of diversified investment.After several years of continuous diversification,the investment situation of the three major plates has been formed by the SuNingYun,but it has not achieved the effect of imagination: the transformation of online retail remains doubtful.The results of logistics infrastructure construction have not yet been effective,and the development of financial system needs time to test.This paper analyzes the risk of diversified investment in Jiangsu Province,in order to help SuNingYun to identify the risk of diversified investment process in time and to control it so as to provide risk reference for the future investment strategy layout and sustainable development of suing Yun merchants.The specific research contents are as follows:This study is divided into three directions,including retail,logistics and finance,including three aspects of retailing,logistics and finance,summarizing and summarizing the important investment events,using analytic hierarchy process to establish an enterprise risk identification index system,judging the risks faced by the SuNingYun at present,and then according to SuNingYun.The financial report and other related data of-2016 in 2011 are analyzed,and the main risks of the diversified investment are summed up,including financing risk,investment risk and operation risk.Specifically,the paper is mainly divided into the following parts.The first part is the introduction.It introduces the background and significance of this case study,and summarizes the research status at home and abroad.The second part is to summarize the concepts and theories of diversification investment and enterprise risk,and lay a theoretical foundation for this research.The third part introduces the basic situation of the case study object,and describes the diversified investment status of SuNingYun.The fourth part,the establishment of enterprise risk identification system,the existing risk assessment and identification analysis,including financing risk,investment risk and operation risk three aspects,and in view of the existing risk,put forward the risk response strategy.The last part is the research conclusion and prospect.Summarize the shortcomings in the research,and make prospects for future research. |
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